Last week, the Total Practice Management Association (TotalPMA) launched its new website, and with it the TotalPMA Community. Having joined early, just before the “Get-A-Life” Conference, I was quite pleased with the redesign, and with the community.
The membership is quickly approaching 900 (at the time of this writing), which quite a few people have pointed out to me is considerably more than the membership of Lawyer Connection in days, instead of months. Isn’t that exactly what I don’t need? Another competitor to Lawyer Connection? And how do I plan to compete?
My answer is: no.
I don’t see the TotalPMA Community as competition; I see it as being complimentary to Lawyer Connection. The two serve entirely different needs. TotalPMA is affiliated with Total Attorneys, a company dedicated to helping solo and small firm lawyers handle the business side of law, the stuff law schools don’t teach, so that lawyers can “get a life” or be in a better position to find that often elusive work/life balance. The TotalPMA Community builds on that goal, providing a space where solo and small firms can share ideas, experiences, etc. on work/life balance.
Lawyer Connection, on the other hand, is about helping out-of-work/laid off lawyers network as they look for a new job, or take the plunge and hang out their own shingle. It’s lawyers helping lawyers through the economic downturn, and beyond. The membership is a good mix of seasoned veterans and newly minted lawyers, along with people in between and legal consultants. There is some overlap in membership between Lawyer Connection and TotalPMA, which is perfectly OK.
So, from my perspective, they serve complimentary purposes, and work better in collaboration than in competition. Lawyer Connection is a good spot to find and connect as lawyers get started in one way or another, and TotalPMA is a good spot to find and connect with lawyers who have figured out, or are figuring out, how to strike a work/life balance.
If this recession has taught us anything, it has taught us that work and money aren’t all there is to life.